The other day, MediaPost published a story titled “NBC Prime-Time Upfront Hit With Protest Preemptions”. It provided commentary on a story that originally broke on, which highlighted a rebellion of local network affiliates pre-empting the prime time ‘30 Rock’ reunion special.

Take a look. One of Vulture’s conclusion’s hits home in the evolution of TV viewership.

‘By making it tougher for their viewers to watch on TV, the local affiliate groups will, ironically, be encouraging audiences to engage with the very same platforms they’re upset about — including Peacock.’

– Jennifer Stec, VP Local Media – ami+partners