Tag: #mediaaudit

Poor Ad Quality On OTT Platforms Continues to Annoy Consumers

Getting sick of seeing the same commercial multiple times in a pod? You’re not alone, according to Conviva’s recent report, ‘Nearly 60% of consumers say there are too many repeating messages in the same break of an episode on OTT platforms.’ Advertisers know that not every impression is weighted the same, yet, media buyers at…