“TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for.” Network groups continue to pursue alternate forms of TV measurement. But what is the core motive behind this push? Advertisers must consider a very important question: “Who stands to benefit?”
At what point will advertisers stop rewarding Facebook with massive ad buys despite their continued bad behavior? We recognize Facebook is still a social media juggernaut, but their recent combined antics have left many advertisers with a sour taste in their mouths.
As agencies scramble to make up for the fact that a large piece of their advertising budget is not live, the obvious course of action may be to increase their spend levels tomorrow. AMI forewarns to hold off on the budget increases because many advertisers would likely do the same, which will undoubtedly cause diminishing…
What’s the Issue? MRC’s recent decision to withhold Nielsen’s accreditation has contributed to the growing confusion regarding consumer media consumption. Though Nielsen has fended off attempts by competitors to displaced them as the “gold standard”, this most recent issue portends much deeper and potentially long-lasting disruption to the media ecosystem. How Important is MRC Accreditation?…
Nielsen’s MRC accreditation is currently on hiatus as they conduct a review of their processes. The move was somewhat expected due to the pressure Nielsen was facing from the VAB and TV networks regarding the data and ratings collection process. TV ratings will continue to be produced, reported, and used by networks and advertisers during…
Across the TV industry the news lately has been consistent: The TV Upfronts are on fire. Upfront pricing is up. Scatter pricing is up. Demand for TV is up. While this may be great for the Networks, it could be problematic for Advertisers. With more dollars pouring into the Upfront and Scatter markets, inventory and…