Agency Layoffs Amid COVID-19

Are the recent agency layoffs having you re-think your in-house strategy? There are benefits for either, depending on your business structure. Managing in-house allows for considerable cost savings. Aside from avoiding agency fees, the advertiser will also want to be conservative with their budgets. However, the advertiser may miss out because when working with an…

NBC Prime-Time Upfront Hit Debacle

The other day, MediaPost published a story titled “NBC Prime-Time Upfront Hit With Protest Preemptions”. It provided commentary on a story that originally broke on Vulture.com, which highlighted a rebellion of local network affiliates pre-empting the prime time ‘30 Rock’ reunion special. Take a look. One of Vulture’s conclusion’s hits home in the evolution of…

Linear vs. Non-Linear

As the balance between linear and non-linear viewership continues to evolve, TV buy stewardship is more important than ever. Many TV deals give networks the ability to deliver a portion of the buy via their non-linear channels. With non-linear viewership growing, networks will continue to increase delivery through these formats. But is this what the…

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