In 2021, Advertisers invested $14 billion of their advertising dollars within Meta (formerly Facebook). This level of spending increased 21% YoY – higher than 2020’s YoY increase of 17%. (source: Statista: Facebook Marketing Spending)

With this type of investment, Advertisers might expect a similar increase in their sales. However, that may not always be the case. Considering that Facebook’s CPMs were up 89% year-over-year in July 2021, spending does not necessarily mean an increase in value. (source: Business Insider)

As Advertisers find themselves up against rising rates, working with a media performance auditor can help combat the effects of diminishing returns. Advantage Media Inc. (AMI), a digital media auditor, regularly finds opportunities to improve a client’s budget by identifying inefficiencies in campaign strategy, pace, and operations and working with the client and agency alike to make adjustments.

https://www.linkedin.com/posts/matthew-reiss-a501077_mediabuying-mediaplanning-adagency-activity-6940077438953545728-nCMN?utm_source=linkedin_share&utm_medium=member_desktop_web

#mediabuying#mediaplanning#adagency#advertisers#mediatransparency#digitaladvertising#advertising#business#marketing#facebook