In 2021, Advertisers invested $14 billion of their advertising dollars within Meta (formerly Facebook). This level of spending increased 21% YoY – higher than 2020’s YoY increase of 17%. (source: Statista: Facebook Marketing Spending)
With this type of investment, Advertisers might expect a similar increase in their sales. However, that may not always be the case. Considering that Facebook’s CPMs were up 89% year-over-year in July 2021, spending does not necessarily mean an increase in value. (source: Business Insider)
As Advertisers find themselves up against rising rates, working with a media performance auditor can help combat the effects of diminishing returns. Advantage Media Inc. (AMI), a digital media auditor, regularly finds opportunities to improve a client’s budget by identifying inefficiencies in campaign strategy, pace, and operations and working with the client and agency alike to make adjustments.
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