As the trend continues for advertisers to move TV budgets to digital, it’s all the more important that the top priority be authenticated value. There have already been instances where digital vendors have acknowledged shortcomings in their audience reporting and now another has been identified. DoubleVerify, the digital advertising monitoring service, recently reported that one…
As you may have read, Nielsen has recently re-issued their TV delivery data dating back to September 2020. This re-issue was done to account for Out-Of-Home TV viewing that was determined to be previously under-counted. This could affect your prior buy/deal delivery depending on how the networks choose to proceed. It’s our view that networks…
“TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for.” Network groups continue to pursue alternate forms of TV measurement. But what is the core motive behind this push? Advertisers must consider a very important question: “Who stands to benefit?”
At what point will advertisers stop rewarding Facebook with massive ad buys despite their continued bad behavior? We recognize Facebook is still a social media juggernaut, but their recent combined antics have left many advertisers with a sour taste in their mouths.
As agencies scramble to make up for the fact that a large piece of their advertising budget is not live, the obvious course of action may be to increase their spend levels tomorrow. AMI forewarns to hold off on the budget increases because many advertisers would likely do the same, which will undoubtedly cause diminishing…
What’s the Issue? MRC’s recent decision to withhold Nielsen’s accreditation has contributed to the growing confusion regarding consumer media consumption. Though Nielsen has fended off attempts by competitors to displaced them as the “gold standard”, this most recent issue portends much deeper and potentially long-lasting disruption to the media ecosystem. How Important is MRC Accreditation?…