What’s the Issue? MRC’s recent decision to withhold Nielsen’s accreditation has contributed to the growing confusion regarding consumer media consumption. Though Nielsen has fended off attempts by competitors to displaced them as the “gold standard”, this most recent issue portends much deeper and potentially long-lasting disruption to the media ecosystem. How Important is MRC Accreditation?…
Nielsen’s MRC accreditation is currently on hiatus as they conduct a review of their processes. The move was somewhat expected due to the pressure Nielsen was facing from the VAB and TV networks regarding the data and ratings collection process. TV ratings will continue to be produced, reported, and used by networks and advertisers during…
Across the TV industry the news lately has been consistent: The TV Upfronts are on fire. Upfront pricing is up. Scatter pricing is up. Demand for TV is up. While this may be great for the Networks, it could be problematic for Advertisers. With more dollars pouring into the Upfront and Scatter markets, inventory and…
Getting sick of seeing the same commercial multiple times in a pod? You’re not alone, according to Conviva’s recent report, ‘Nearly 60% of consumers say there are too many repeating messages in the same break of an episode on OTT platforms.’ Advertisers know that not every impression is weighted the same, yet, media buyers at…
Super Bowl ads are alive and well. While the composition of advertisers may look a bit different in 2021, the demand to run TV ads in the biggest sporting event of the year has not diminished. It was widely speculated that the 2021 Super Bowl might suffer from lessened demand for ad space. Many of…
Are the recent agency layoffs having you re-think your in-house strategy? There are benefits for either, depending on your business structure. Managing in-house allows for considerable cost savings. Aside from avoiding agency fees, the advertiser will also want to be conservative with their budgets. However, the advertiser may miss out because when working with an…