With all the recent debates by the TV Networks, and more importantly your agencies surrounding media measurement, we thought it might be useful to see which measurement providers are still unaccredited by the Media Ratings Council.
Measurement that is not accredited and 3rd party verifiable puts you, the advertiser completely at the mercy of the media provider and your agency.
No advertiser should be forced into accepting a measurement platform driven by the media provider. We encourage all advertisers to take an active role in the process to determine how their campaigns are ultimately measured.
#mediabuying#mediaplanning#ottplatform#ott#ctvadvertising#mediameasurement#mediaaudit#mediaauditing#tvmeasurement#audiencemeasurement#nielsen#ispot.tv #comscore#adagency#advertisers#advertisingandmarketing#advertising#MRC#mediaratingscouncil
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