RUSSIAN FRAUD REPORT CAUSES AD TECH FIRMS TO DOUBLE-DOWN A few brief thoughts on the subject from our global operations partner, Oliver Orchard. Considering the recent allegations (or revelations depending on which side of the political fence you sit) it may shock no-one that the widely acknowledged organized crime practice of fraudulent online ad-views has…
The Media Ratings Council (MRC) announced today that White Ops, the digital advertising security company, is now the only digital monitoring company to have been accredited for sophisticated invalid traffic (SIVT) detection.What is SIVT? Let’s back up a second. Within digital marketing, there comes the risk that not all of the traffic to your site (or clicks…
MRC (Media Ratings Counsel) trying to establish “agency media-plan auditing guidelines”? “Auditing guidelines” established by The MRC and several sell-side trade associations, led by the TVB sounds alot like “students grading their own papers”. It is ami+partners position that the MRC is outside of their wheelhouse and mission as an organization to initiate such a project. …
WHAT DO WE KNOW ABOUT MEDIA TRANSPARENCY, AVBS AND MEDIA AGENCY REBATES? While on the record acknowledgements of AVBs and rebates in the U.S is scant, The claims in the ANA report, though unsubstantiated, cannot be ignored. A growing discomfort among our team, our clients and industry contacts is questioning how, with progressive pressure on agency…
Actions to Take in Light of the ANA/K2 Report on U. S. Media Transparency. The ANA and K2’s recently released report on “Media Transparency in the U.S. Advertising Industry” is certainly raising a lot of eyebrows, and generating a lot of angst in both the marketing and ad agency communities. How should marketers and agencies respond…