Having a definitive, granular assessment of an advertiser’s media assets prior to the reduction/cessation of advertising will be critical in restoring order to each company’s media plans and execution strategies and tactics. The Corona Virus has created untold harm to both the world’s populations and commercial institutions. While it’s hard to see the light at…
The media landscape is experiencing a fundamental shift, Martin Sorrell has left WPP, revenues for agencies are down as more and more advertisers go directly to google and Facebook and, crucially, Accenture has forcefully entered the media agency business. On the face of it, this can only be a good thing for advertisers, right? Increased…
BuzzFeed News Investigation Summary WHAT: Some of the world’s biggest brands were ripped off by a digital fraud scheme to steal what could be millions of dollars. Approximately 40 websites used special code that triggered an avalanche of fraudulent views of video ads. Over 100 brands saw their ads fraudulently displayed on the sites, and…
Another day, another ad fraud scheme. This is the digital world we live in now. As our technology and targeted advertising become more sophisticated, so also do the methods for exploiting those systems. It’s more important than ever for advertisers to shed any naivete and be proactive in monitoring and protecting their brands. The latest…
The Apple Worldwide Developers Conference (WWDC) is an annual event where Apple showcases their latest software and development projects. It’s an opportunity for the company to hype upcoming products, as well as announce updates to existing technology. The 2017 WWDC kicked off on 6/5-6/9. While the Tuesday-Friday agendas mainly consist of sessions with engineers, Monday’s meeting contained…
By definition, an audit is an inspection performed by an independent party. To have an audit performed by a person or company with a vested interest in the outcome would be equivalent to having students grade their own papers. This is why it is so troubling to hear the recent news that the media auditing…