This more significant shift into digital advertising further emphasizes the need to steward media contracts properly. Quantifying fraudulent impressions and activity that breached advertisers’ brand safety and geographic guidelines is one area to investigate.
However, when advertising dollars are sparse, it’s also essential to place buys thoughtfully and keep operational concerns to a minimum. Understanding if campaigns have met or exceeded their respective KPIs is crucial during this time. It is also equally as important to analyze the optimizations made after the fact to gain a better understanding of the advertisers’ audiences.
AMI prides itself on having a robust digital auditing arm to help advertisers evaluate the efficiency of its digital campaigns and recover as many dollars as possible.
– Brittany Elliott, VP Digital Media at ami+p