Getting sick of seeing the same commercial multiple times in a pod? You’re not alone, according to Conviva’s recent report, ‘Nearly 60% of consumers say there are too many repeating messages in the same break of an episode on OTT platforms.’ Advertisers know that not every impression is weighted the same, yet, media buyers at…
Super Bowl ads are alive and well. While the composition of advertisers may look a bit different in 2021, the demand to run TV ads in the biggest sporting event of the year has not diminished. It was widely speculated that the 2021 Super Bowl might suffer from lessened demand for ad space. Many of…
Are the recent agency layoffs having you re-think your in-house strategy? There are benefits for either, depending on your business structure. Managing in-house allows for considerable cost savings. Aside from avoiding agency fees, the advertiser will also want to be conservative with their budgets. However, the advertiser may miss out because when working with an…
The other day, MediaPost published a story titled “NBC Prime-Time Upfront Hit With Protest Preemptions”. It provided commentary on a story that originally broke on Vulture.com, which highlighted a rebellion of local network affiliates pre-empting the prime time ‘30 Rock’ reunion special. Take a look. One of Vulture’s conclusion’s hits home in the evolution of…
As the balance between linear and non-linear viewership continues to evolve, TV buy stewardship is more important than ever. Many TV deals give networks the ability to deliver a portion of the buy via their non-linear channels. With non-linear viewership growing, networks will continue to increase delivery through these formats. But is this what the…
This more significant shift into digital advertising further emphasizes the need to steward media contracts properly. Quantifying fraudulent impressions and activity that breached advertisers’ brand safety and geographic guidelines is one area to investigate. However, when advertising dollars are sparse, it’s also essential to place buys thoughtfully and keep operational concerns to a minimum. Understanding…